To increase user engagement on your blog isn’t rocket science. But it is a science nevertheless – the science and art of converting your guests into tenants. You may be getting a lot of visitors on your blog but are they spending enough time on it??
No?
Why would they if there is nothing in it that keeps them engaged!
So what are some simple ways to increase user engagement on your blog?
1) LOOKS MAY BE EVERYTHING
As far as blogs are concerned, first impression sadly is the first, last and only impression you get to make. The default templates used by every Tom, Dick and Harry on the web is a big no no.
Most users find it to be a huge turn off and might not give your blog a chance no matter how good you think it is. The design, the layout and the ease of navigation is what decides if a user stays or leaves.
So how do you design your blog without sacrificing the readability?
- Are you equipped with the skill sets and talent to do it all by yourself? Awesome.
- Or do you have a friend who could help you with it over a beer/movie? Perfect (This is what I did for my blog.)
- Neither? Relax. You can always hire freelance designers from sites like Dribble and Freelancer.
2) THE CONTENT RULES
Content is the king, queen and the entire royal family. If they go down, the whole kingdom goes down with it.
You need to come up with the kind of well brainstormed unique stuff that ties the reader down to your page.
In my opinion, the contents that engage users the most are the ones with a funny extra bone and those which the users can easily relate to.
Uniqueness isn’t an added advantage anymore, it is a requisite minimum to increase user engagement on your blog.
3) ATTENTION FOLKS!
Attention isn’t politely asked for, it should be grabbed. Text based blogs in particular don’t find it easy to keep their users engaged.
Also Read – How to Write a Great Blog Post – Key Elements for Beginners
I suggest you try the following to keep them hooked –
- Shorter sentences – I am sure you don’t want your readers gasping for breath after a seemingly never ending sentence. Don’t make them run marathons. Keep it short.
- Shorter Paragraphs – More the white spaces the better it is.
- Humor and Suspense never goes out of style – Use analogies, be witty, ask questions and don’t give away the answers easily. Make the readers curious enough to stay on the page.
4) THE ART OF INTERNAL LINKING
While you write posts, try and give links to related posts on your blog. Chances are high that the user will continue on your blog and read more of such posts.
But, links that stick out as a sore thumb affects readability. It is important that internal-linking is done naturally and that it doesn’t become spamming.
Remember how guys who go to gym always manage to repeatedly tell you that they are into gyming.
It is that very brilliance that we need here with which they gradually slip it into every other conversation. Internal Linking is important from an SEO perspective too.
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