Despite what they say, a good number of people will judge emails based on their subject lines. Research even shows that close to 47% of all email recipients will choose whether to open or ignore an email by only looking at its subject line. So, if you’re planning to write an email, it’s better to have a well-crafted subject line that attracts the attention of your intended recipients.
Yes, while they may appear just like small messages, they play a huge role in creating an excellent first impression on your audience. Of course, for marketers, they are the best way to stand out from other companies in a crowded email inbox. But what makes a great email subject line?
Factors to Consider Before Writing an Email Subject Line
Irrespective of your goals, the title of your email should include some crucial elements. These are:
Delivering scarcity and necessity in your email title helps in compelling your recipients to click on it. So, you should always phrase it strategically and creatively!
You need to get a hold of your audience by tapping into their specific interests. In doing so, they’ll feel the need to open your email for more information. Eventually, you’ll enjoy high open rates.
As human beings, we love new experiences and the taste of fresh content, especially if it comes for free or at a discounted fee. Start with that by putting it in your email subject line.
Once you understand the specific tastes of your audience, you can quickly get them to read your email by maybe mentioning them somewhere in your subject line. You could even go further and talk about them in your email content.
With these basic principles, you can now quickly come up with an attractive subject line. Even so, we’ve discovered six amazing examples of subject lines to guide you through the process. They include:
